Language
Oppa, Unni, Hyung, Noona: Why Koreans Call Friends Family
It means 'older brother' — but only when a woman says it, and it can mean much more. A guide to Korea's family words for friends.
By MARU Editors · 6 min read
Everyday Life
Why Koreans Had Three Ages — and Which One Counts Now
Born on December 31, two years old the next morning? Here's how Korea counts age — and what changed in June 2023.
By MARU Editors · 6 min read
Culture
The Missing Fourth Floor: Why Koreans Tiptoe Around the Number 4
Elevators that go 1, 2, 3, F and an airport with no Gate 4: one Korean syllable explains it all. Here's how seriously people still take it.
By MARU Editors · 6 min read
Etiquette
Not in Red: Why Koreans Never Write a Living Person's Name in Red
Red pens are fine for grading homework. Red names are another story. Here's where the taboo comes from, and what to use instead.
By MARU Editors · 6 min read
Everyday Life
Ppalli-ppalli: Inside Korea's Everyday Love Affair With Speed
Dawn deliveries, lightning internet, a well-worn "close door" button. Why Korea runs so fast — and why more Koreans are learning to slow down.
By MARU Editors · 6 min read
Food
Banchan: Why a Korean Meal Arrives With a Table Full of Little Plates
Order one stew in Korea and the table fills with little plates. Here's why banchan come free, how refills work, and how to share them politely.
By MARU Editors · 6 min read